Superdry UK Success Story

Superdry UK Success Story

Superdry, the fashion label, has seen profits triple. This world-famous brand has its roots in Hereford and grew with grants from the Thatcher government.

Founder Julian Dunkerton made this upbeat statement to The Guardian:

“We are in a unique position: spitting out cash, trebling profits and virtually doubling sales. I have been in business nearly 20 years and have never had all three growing at the same time.”

Today David Beckham, Kate Winslet and Pixie Lott are amongst the list of Superdry customers. I’m sure they are part of the success…read the article in the Daily Mail.

I wonder how many people thought Superdry was a Japanese or US brand?

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I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

4 Comments on “Superdry UK Success Story

  1. I really like super dry outlet in wembley because I purchased a very good items and very reasonable price!

  2. I was helped and served by lovely staff. My purchase was a real bargain and is of excellent quality. Long live “superdry” for quality and service.

  3. i bought a shirt from your hull branch two weeks ago,getting it home i realized a large was on small size.took it back this week without receipt.rosie and harry sorted me out by tracing credit card payment.thank you hull branch.may i say i like superdry products,top quality and good to wear.

  4. I went into superdry in Wembley on 25/4/17.i was struggling to find some clothes for my son due to his illness.Ahmed came to my rescue and helped me choose some lovely clothes which was suitable for my son we had a chat I told what happened to him and he was so nice Thank you so much Ahmed !

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