Superdry UK Success Story
Superdry, the fashion label, has seen profits triple. This world-famous brand has its roots in Hereford and grew with grants from the Thatcher government.
Founder Julian Dunkerton made this upbeat statement to The Guardian:
“We are in a unique position: spitting out cash, trebling profits and virtually doubling sales. I have been in business nearly 20 years and have never had all three growing at the same time.”https://www.theguardian.com/business/2010/jul/15/superdry-profits-triple-supergroup
Today David Beckham, Kate Winslet and Pixie Lott are amongst the list of Superdry customers. I’m sure they are part of the success…read the article in the Daily Mail.
I wonder how many people thought Superdry was a Japanese or US brand?
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