Kevin Harrington

Superdry UK Success Story

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Kevin Harrington

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Superdry, the fashion label, has seen profits triple. This world-famous brand has its roots in Hereford and grew with grants from the Thatcher government.

Founder Julian Dunkerton made this upbeat statement to The Guardian:

“We are in a unique position: spitting out cash, trebling profits and virtually doubling sales. I have been in business nearly 20 years and have never had all three growing at the same time.”

https://www.theguardian.com/business/2010/jul/15/superdry-profits-triple-supergroup

Today David Beckham, Kate Winslet and Pixie Lott are amongst the list of Superdry customers. I’m sure they are part of the success…read the article in the Daily Mail.

I wonder how many people thought Superdry was a Japanese or US brand?

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

4 responses to “Superdry UK Success Story”

  1. Evelyn Bautista

    I really like super dry outlet in wembley because I purchased a very good items and very reasonable price!

  2. arthur short

    I was helped and served by lovely staff. My purchase was a real bargain and is of excellent quality. Long live “superdry” for quality and service.

  3. danny mcgarry

    i bought a shirt from your hull branch two weeks ago,getting it home i realized a large was on small size.took it back this week without receipt.rosie and harry sorted me out by tracing credit card payment.thank you hull branch.may i say i like superdry products,top quality and good to wear.

  4. Pansy Boyce

    I went into superdry in Wembley on 25/4/17.i was struggling to find some clothes for my son due to his illness.Ahmed came to my rescue and helped me choose some lovely clothes which was suitable for my son we had a chat I told what happened to him and he was so nice Thank you so much Ahmed !

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