Kevin Harrington

Heinz Meanz Plastic Bottles for Beanz

Heinz Baked Beans - fridge pack, plastic jar

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Kevin Harrington

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That’ll be for me then: Heinz is launching baked beans in a resealable plastic jar/bottle. Opened packs can be stored in the fridge for a few days. Marvellous.

I fear the £3m through-the-line campaign, including TV advertising, is being paid for by the RRP of £1.79 for 1kg but market forces will prevail!

Read more about this at Brand Republic.

And did you know:

1. Every day over one million cans of Heinz Beanz are consumed in the UK.  That is approximately 485 million cans per year.

2. Between 1941 and 1948, the Ministry of Food did the nation a favour by classifying baked beans as ‘essential’ in the rationing system.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

2 responses to “Heinz Meanz Plastic Bottles for Beanz”

  1. Beanz lover

    And people worry about what BP are doing to the environment!!! Think what the impact/after effects of one million cans of Heinz Beanz being consumed every day in the UK. It is a wonder there is any ozone layer left at all.

  2. c.

    dear kevin and all people in the uk!!
    thank you very much for eating our beans.
    i think i had found a good job, all around are beans …

    thank you heinz, now I have a future in a bottle. *lol*
    greetings from germany.

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