Tag: Nike
Brand Value on the Balance Sheet
Don’t let people tell you that brand value is not important. Brand value can be an intangible asset on a company’s balance sheet, reflecting the monetary value associated with its brand name, reputation, and other brand-related factors. Here are a few examples of how brand value sits on the balance sheet for major companies: Coca-Cola…
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Business Gets Mobile
Here are some of the facts I talked about last Friday at our Business Gets Mobile event. Retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK e-commerce sales. Tablet commerce has seen particularly high growth, reaching £4.8 bn Wristbands, like Nike+ Fuelband, smartwatches,…
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Ten brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers. The brands most admired by marketers in the UK…
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Adverts with lasting impact
Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But these were not ads that really changed peoples thinking. Katie Connolly, BBC News, Washington, has just written an article titled…
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