Tag: adverts
Smartphone users ignore mobile ads
This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a mobile ad. via Smartphone users ignore mobile ads | News | Marketing Week. So, assuming…
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Adverts with lasting impact
Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But these were not ads that really changed peoples thinking. Katie Connolly, BBC News, Washington, has just written an article titled…
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Radio advertising
If you have any interest in the history of radio advertising in the UK, I would recommend the Brian Hayes presented programme titled “Radio Sales.” You can catch it on BBC iPlayer for the next few days. My favourite ad was the one for the Imperial War Museum. An excellent example of the medium being…
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