Radio advertising

If you have any interest in the history of radio advertising in the UK, I would recommend the Brian Hayes presented programme titled “Radio Sales.” You can catch it on BBC iPlayer for the next few days.

My favourite ad was the one for the Imperial War Museum. An excellent example of the medium being used to it’s best.

For bad advertising listen to the last example at the end of the programme.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *