This is a nice use of lorry advertising. The McVities lorry has a warning on the back:
No cake left in lorry overnight.
Well I guess this is normal, but it is a nice allusion to the desirability and value of McVities Ginger Cake.
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
Marketing B2B Marketing Maximising Business Value Product Marketing
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