Kevin Harrington

Smartphone users ignore mobile ads

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Kevin Harrington

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This is an interesting piece of research from Deloitte.

In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a mobile ad.

via Smartphone users ignore mobile ads | News | Marketing Week.

So, assuming you’ve read the whole article, what are your thoughts.

An advert doesn’t have the same weight when delivered by different carriers. Well no surprise there really. This could put a spanner in works of some technology based start-ups in the mobile sector.

Deloitte go on to say,

It may not be mobile advertising’s year in 2011 but the case for mobile advertising is likely to grow ever stronger with every year that passes.

Ha ha, that sounds a little like consultant speak and I’m not sure it really says anything.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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