Kevin Harrington

Tag: consumers

  • The mighty Google has spoken

    The world notices when Google speaks. They are set to change their search algorithms on 20 April 2015. This will see non-responsive websites disadvantaged in their search engine rankings. Quite right too. Based on this news people are leaping about trying to get old, non-responsive websites updated. Why do we wait for Google to tell…

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    Kevin Harrington

  • Smartphonatics

    I can’t see this new term catching on – Smartphonatic. A Smartphonatic is someone who changes their shopping, financial and payment behavior as a result of owning a smartphone. The report identifies a stark difference between mobile adoption among Smartphonatics and other consumers: while 80 percent of Smartphonatics have used their smartphones for mobile banking…

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    Kevin Harrington

  • Consumers, cars and common sense

    The role of gas prices in American automobile purchases When consumers visit their friendly automobile dealer, they encounter a wide variety of options: sedans, SUVs, minis, convertibles, pickups, hybrids, luxury vehicles, and others, as well as the alternatives of new or used vehicles. They also face a choice among gas guzzlers that will incur high…

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    Kevin Harrington

  • Credit card debt could decline as people try to take control of finances

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    The number of people facing debt problems because of overspending on a credit card may decline as consumers are turning to debit and prepaid cards instead. According to Kevin Harrington, managing director at Global Prepaid Exchange, which offers services to the industry, credit card usage is declining. via Credit card debt could decline as people try to…

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    Kevin Harrington

  • UK consumers unconvinced by Facebook commerce

    Almost half of UK consumers are not interested in buying products via social commerce, such as Facebook stores, according to a study. The study, conducted by Havas Media Social and Lightspeed Research, suggests that despite the retail industry hailing social commerce as the “next big thing”, 89% of people have not bought a single product…

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    Kevin Harrington

  • Smartphone users ignore mobile ads

    This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a mobile ad. via Smartphone users ignore mobile ads | News | Marketing Week. So, assuming…

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    Kevin Harrington