Kevin Harrington

Tag: consumers

  • M&S joins O2 for location based marketing

    It’s great to see that M&S are experimenting with location based communications with their consumers. Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores. via M&S joins O2 for location-based marketing | News | Marketing Week. If this type of…

    Written by

    Kevin Harrington

  • Moonpig and Mother’s Day

    On a quick, random, un-scientific survey I’ve discovered that over two-thirds of my acquaintances have unsubscribed from Moonpig newsletters. Why? Too many reminders to send Mother’s Day cards. Why are they sending so many reminders? To be helpful? Trying to bump their revenue? Well we can only guess, but surely their mailing list is a…

    Written by

    Kevin Harrington

  • Is the cheapest best?

    There is a fine debate on price, value and consumer choice on the BBC Magazine. “There is a tendency in this information age to compare prices, and say whichever company will sell me this product at the cheapest price, must be the one that I should purchase.” Click here for more.

    Written by

    Kevin Harrington

  • .co.uk Domains Most Popular in the UK

    The thinking had always been that a dot-com domain name was more credible than a dot-uk one. Now, after selling the six-millionth dot-uk domain earlier this month, the dot-uk domain registry Nominet says dot-uk domains are becoming more and more popular amongst UK businesses. According to Nominet, the preference for a dot-uk name is due…

    Written by

    Kevin Harrington
    dot co dot uk