Kevin Harrington

.co.uk Domains Most Popular in the UK

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Kevin Harrington

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The thinking had always been that a dot-com domain name was more credible than a dot-uk one.

Now, after selling the six-millionth dot-uk domain earlier this month, the dot-uk domain registry Nominet says dot-uk domains are becoming more and more popular amongst UK businesses.

According to Nominet, the preference for a dot-uk name is due to the fact that Brits identify more easily with a UK domain name.

Similarly, a survey carried out by YouGov revealed that Brits searching for information were six times more likely to click on a dot-uk web site.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

One response to “.co.uk Domains Most Popular in the UK”

  1. Techietone

    I always use .UK when I can but I do find it annoying when you go to register a .UK to find its been registered by a US company. Australia has a lot of rules about who can register a .AU Domain. Maybe its time we looked to impliment this in the UK so that Domain meant for UK consumption can only be Registered by UK People or UK Registered Companies

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