Kevin Harrington

.co.uk Domains Most Popular in the UK

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Kevin Harrington

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The thinking had always been that a dot-com domain name was more credible than a dot-uk one.

Now, after selling the six-millionth dot-uk domain earlier this month, the dot-uk domain registry Nominet says dot-uk domains are becoming more and more popular amongst UK businesses.

According to Nominet, the preference for a dot-uk name is due to the fact that Brits identify more easily with a UK domain name.

Similarly, a survey carried out by YouGov revealed that Brits searching for information were six times more likely to click on a dot-uk web site.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

One response to “.co.uk Domains Most Popular in the UK”

  1. Techietone

    I always use .UK when I can but I do find it annoying when you go to register a .UK to find its been registered by a US company. Australia has a lot of rules about who can register a .AU Domain. Maybe its time we looked to impliment this in the UK so that Domain meant for UK consumption can only be Registered by UK People or UK Registered Companies

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