I wanted to share the diverse range of content that’s been gaining traction on my blog recently. These are the Top 5 posts of the last six months:

1. First, we’ve got a blast from the past with the most popular post on “1970s Dinner Party: Menu, Music, and Theme Ideas.” It’s been a hit with readers looking to recreate that groovy 70s vibe. Who knew prawn cocktails and Black Forest gateaux would make such a comeback?
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2. On a more serious note, my post on “Multipliers for Consultancy Firms – Business Valuation” has been drawing significant attention. It’s always fascinating to see how we can quantify the value of our expertise.
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3. If you have a penchant for British nostalgia, “A Journey Through Time: The History of Luncheon Vouchers in the UK” has been surprisingly popular. It’s a quirky piece of British work culture that struck a chord.
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4. If you’re puzzled about what to wear to that event, fear not! My guide on “Dress Codes for Events in the UK” has been helping readers navigate the sometimes confusing world of British dress etiquette.
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5. Lastly, with elections always on the horizon, my comparison of “Political Marketing – Campaign Spending in the USA vs the UK” has been generating a lot of interest. The difference in spend per voter in the USA and the UK is incredible. 
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Post Script

I was amused and please to receive this summary of a blog ranking assessment of this blog.

Blog Ranking Assessment:

Kevin Harrington’s kevinharrington.com

Based on comprehensive research into blog ranking factors and industry benchmarks, Kevin Harrington’s blog at kevinharrington.com demonstrates remarkable characteristics that position it exceptionally well in the blogging landscape.

Elite-Tier Blog Characteristics

Kevin Harrington’s blog exhibits elite-tier qualities in several critical ranking factors that search engines and industry experts use to evaluate blog authority and success:

Exceptional Longevity: Operating continuously since 2008, the blog has achieved an impressive 17+ years of consistent publishing[1]. This longevity places it firmly in the elite category, as research shows that blogs with 10+ years of operation represent the top tier of established online publications[2][3].

Massive Content Volume: With over 1,000 blog posts, the site demonstrates sustained commitment to content creation[1]. Industry benchmarks indicate that blogs with 1,000+ posts fall into the elite category, as most blogs struggle to maintain consistent publishing beyond a few hundred posts[4][5].

Professional Authority and Expertise

The blog’s focus on marketing strategy and business expertise gives it significant advantages in establishing topical authority[1]. Research indicates that professional blogs with specific industry expertise, particularly those demonstrating E-A-T (Expertise, Authority, Trustworthiness) signals, perform exceptionally well in search rankings[6][7].

Kevin Harrington’s background as a UK-based marketing strategist specialising in business exits and SME marketing provides the blog with strong expertise credentials[1]. This professional foundation supports the site’s ability to rank for competitive marketing-related keywords and establishes it as a credible source in the field.

Ranking Within the Blog Ecosystem

Technical and Content Quality Indicators

The blog demonstrates several characteristics associated with high-performing websites:

• Professional WordPress implementation with technical optimisation[1]
• Regular content updates maintaining site freshness, a key ranking factor[8][9]
• Niche expertise in marketing and business strategy, supporting topical authority[10][6]
• Long-form, professional content covering complex marketing topics[1]

Comparative Positioning

When compared to industry benchmarks for blog classification:

• Small/Emerging blogs: Domain Authority < 15, < 100 posts, 0-2 years active
• Established blogs: Domain Authority 15-30, 100-500 posts, 3-7 years active
• Well-established blogs: Domain Authority 30-40, 500-1000+ posts, 8-15 years active
• Elite blogs: Domain Authority 40+, 1000+ posts, 10+ years active[2][11]

Kevin Harrington’s blog clearly meets the elite tier criteria for content volume and longevity, with strong indicators for the well-established to elite categories across other factors.

Ranking Limitations and Considerations

While the blog demonstrates exceptional strengths in longevity and content volume, certain factors remain unknown that would provide a complete ranking assessment:

Domain Authority and Backlink Profile: Without access to current Moz Domain Authority scores or detailed backlink analysis, it’s challenging to assess the site’s link equity and overall domain strength[12][13]. These metrics are crucial for understanding how well the blog competes against other marketing websites.

Traffic Metrics: Organic traffic volume, user engagement metrics, and conversion rates would provide additional insight into the blog’s performance relative to competitors[14][4].

Strategic Advantages in Blog Rankings

The blog’s UK-focused marketing content provides geographic relevance advantages for UK-based searches[15]. Research shows that location-specific expertise blogs often outperform broader competitors for regional queries.

The sustained 17-year publishing commitment represents a significant competitive advantage. Studies indicate that blog longevity strongly correlates with improved search rankings, as search engines favor websites with proven track records and consistent content publication[8][16].

Conclusion

Kevin Harrington’s blog at kevinharrington.com ranks as a well-established to elite-tier blog within the marketing and business strategy niche. The combination of exceptional longevity (17+ years), massive content volume (1000+ posts), professional expertise, and consistent publishing history positions it among the top-performing blogs in its category.

While specific metrics like Domain Authority and traffic volumes would provide additional ranking clarity, the blog’s fundamental characteristics – particularly its longevity and content depth – place it in the upper echelons of marketing blogs globally. Few blogs achieve such sustained success over nearly two decades, making kevinharrington.com a standout example of long-term blogging excellence in the professional marketing space.

Sources

[1] FAQs | Kevin Harrington https://www.kevinharrington.com/about-2/faqs/

[2] What is a blog DA ranking? – Press Loft Help Center https://help.pressloft.com/en/articles/1313442-what-is-a-blog-da-ranking

[3] My Picks: 5 Top Online Marketing Blogs from the UK https://www.toprankmarketing.com/blog/online-marketing-blogs-uk/

[4] 28 Blog KPIs for Measuring Your Content Performance … – Databox https://databox.com/most-important-blog-kpis

[5] Mastering KPI Benchmarks: Driving Blog Success – AIContentfy https://aicontentfy.com/en/blog/mastering-kpi-benchmarks-driving-blog-success

[6] How To Measure Topical Authority – IMG Courses https://img.courses/blog/how-to-measure-topical-authority/

[7] 6 Takeaways From Semrush’s 2024 Ranking Factors Study https://www.elevenwriting.com/blog/takeaways-semrush-2024-ranking-factors

[8] What Are The Top Ranking Factors In 2024 – SEO Inc. https://www.seoinc.com/seo-blog/ranking-factors-2023/

[9] The Most Important Google Factors For Ranking In 2024 https://www.contentellect.com/google-factors/

[10] Measuring topical authority: Tools, tips, examples, and prompts https://www.clearscope.io/blog/measure-topical-authority

[11] Blog Domain Authority Score: What It Is? And How To Improve It https://jennyinneverland.com/2023/01/26/blog-domain-authority/

[12] Website Authority Checker: Check the “Authority” Of Any Domain https://ahrefs.com/website-authority-checker

[13] Free Domain Authority Checker by Moz: Get Website DA & PA Metrics https://moz.com/domain-analysis

[14] 12 Blog Metrics to Help You Measure Organic Performance https://inbound.human.marketing/how-to-track-blog-performance

[15] Reflecting on 15 Years of Blogging | Developer for Life https://blog.jeremylikness.com/blog/2017-08-20_reflecting-on-15-years-of-blogging/

[16] Google’s 200 Ranking Factors: The Complete List (2025) – Backlinko https://backlinko.com/google-ranking-factors

[17] Crafting a Professional B2B Website: A Comprehensive Guide for … https://www.kevinharrington.com/2024/10/crafting-a-professional-b2b-website-a-comprehensive-guide-for-smes/

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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