A Journey Through Time: The History of Luncheon Vouchers in the UK

Luncheon Vouchers Limited - 15p voucher - E 32 76792313

The journey of Luncheon Vouchers in the UK is a tale of innovation, growth, and adaptation. From their humble beginnings in the 1950s to their eventual decline in the digital age, these vouchers played a pivotal role in shaping British workplace culture and providing employees with affordable dining options. While their prominence has faded, Luncheon Vouchers remain an important milestone in the history of employee benefits, leaving behind a legacy of convenience and social impact that continues to influence modern workplace practices.

Meal Voucher – Employee benefit for meals

PurposeVoucher for a meal given to employees to eat at outside restaurants, typically for lunch.
Introduction Year1946
Initial Tax BenefitWhen the system was introduced in 1946, the vouchers were set at 2 shillings and 3 pence (2s. 3d.), equivalent to 11.25 pence today. This amount was increased to 3 shillings (15 pence) in 1948. The vouchers were free of income tax and national insurance contributions up to 3 shillings (15 pence) a day.
Standardised VoucherIntroduced by John Hack in 1954 to streamline the voucher system across the UK.
Company PurchaseBought by Accor in 1982.
Physical to ElectronicA voucher for a meal given to employees to eat at outside restaurants, typically for lunch.
AbolishmentTax concession abolished in 2013 as the amount had become trivial.

In the realm of employee benefits, Luncheon Vouchers hold a significant place in the history of the United Kingdom. Introduced in the mid-20th century, these vouchers revolutionised the way employees enjoyed their midday meals. This post delves into the intriguing past of Luncheon Vouchers, exploring their origins, growth, and eventual decline while highlighting their impact on British society and workplace culture.

Origins and Early Development

The concept of Luncheon Vouchers in the UK dates back to the aftermath of World War II. In 1946, with food rationing still in force, the British government introduced an extra-statutory tax concession to help citizens afford healthy meals. Luncheon Vouchers, which were free of income tax and national insurance contributions up to the value of 3 shillings (15 pence) a day, allowed companies to subsidise midday meals for their employees without having to run their own canteens. The scheme was initially set at 2s. 3d. (11.25p) and increased to 3/- (15p) in 1948. However, this value was not adjusted for inflation, which would later contribute to the vouchers’ decline in popularity. The story of Luncheon Vouchers as we know them began in the early 1950s when John Hack, an entrepreneurial-minded businessman, sought to address the monotonous lunchtime routine faced by employees. Inspired by a similar system in France, Hack developed the concept of Luncheon Vouchers in partnership with his company, Personal Service Society. Initially launched as “Meal Tickets,” these vouchers were introduced in 1954.

Rapid Growth and Expansion

Luncheon Vouchers quickly gained popularity, capturing the attention of employers across various industries in the UK. Distributed to employees as part of their remuneration package, these vouchers provided a predetermined monetary value that could be redeemed at participating food outlets. This novel approach to employee benefits not only enhanced the purchasing power of workers but also stimulated the local economy. The 1960s and 1970s saw exponential growth in the use of Luncheon Vouchers, with several major companies adopting them to incentivise their workforce. These vouchers allowed employees to enjoy a subsidised lunch, leading to improved morale and productivity in the workplace. The convenience and social significance of these vouchers made them an integral part of British workplace culture.

Legitimisation and Regulations

In 1961, the British government officially recognised the importance of Luncheon Vouchers by providing tax exemptions to employers who offered them to their employees. This endorsement further cemented the status of Luncheon Vouchers as a legitimate and valuable employee benefit. Recognising the need for standardised regulations, the Luncheon Voucher Manufacturers Association (LVMA) was formed in 1965, providing guidelines and quality control for voucher issuers.

Challenges and Evolution

Despite their success, Luncheon Vouchers faced challenges as society evolved. The rise of credit cards and the emergence of more flexible employee benefit schemes, such as flexible spending accounts, gradually diminished the popularity of Luncheon Vouchers. Additionally, concerns regarding equality and the exclusion of non-working spouses from accessing these benefits prompted a re-evaluation of their relevance.

Decline and Modern Alternatives

By the turn of the 21st century, the usage of Luncheon Vouchers began to decline significantly. In 2006, the LVMA rebranded itself as the Voucher Association (VA), now the Gift Card and Voucher Association, to reflect the changing landscape of employee benefits. The decline continued, and in 2018, the VA discontinued the issuance of paper-based vouchers, embracing digital alternatives like electronic cards and mobile applications. The concession was abolished as redundant, 15p per day having become a trivial amount, from 6 April 2013.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

Comments

9 responses to “A Journey Through Time: The History of Luncheon Vouchers in the UK”

  1. Edward Paul Campbell

    A dear friend of more than 50 years passed away aged 93 in March of this year 2024. We met in the European Restaurant in Vauxhall bridge Road, near Victoria Station, June 1973.

    I was working in the new construction of the Army and Navy store, Victoria Street, which I’ve just learned was taken over by House of Frazer in 1976, and finally Sports Direct in August 2018.

    I remember she used to whip out these vouchers to pay for part of her restaurant meals when we are out eating together. The swish Luncheon Vouchers were supplied by the British Airports Authority when its headquarters were in Vauxhall Bridge Road. Before moving to a new building at Gatwick Airport in early 1981.

    I had no idea that the vouchers were never raised in denominations to allow for nearly 70 years of inflation. It seems a pointless business model doomed to failure.

    Can someone explain why they were never raised in value? I would have thought they should have been in at least £1 and £5 denominations by the 2010s?

  2. Hi Edward

    I’m sorry for your loss.

    In answer to your question:

    The history of Luncheon Vouchers in the UK is indeed an interesting one, and your personal experience with them adds a fascinating perspective. Let’s explore why these vouchers were never raised in value despite decades of inflation.

    Origins and Initial Purpose

    Luncheon Vouchers were introduced in the UK in 1946, shortly after World War II[2]. The initial purpose was to help citizens afford healthy meals during a time when food rationing was still in effect[3]. The British government introduced an extra-statutory tax concession to encourage companies to subsidize midday meals for their employees without having to run their own canteens[3].

    Tax Concession and Frozen Value

    The key to understanding why Luncheon Vouchers were never raised in value lies in the tax concession associated with them:

    1. When introduced in 1946, the vouchers were set at 2 shillings and 3 pence (2s. 3d.), equivalent to 11.25 pence today[3].
    2. In 1948, the value was increased to 3 shillings (15 pence)[3].
    3. Crucially, the vouchers were free of income tax and national insurance contributions up to 3 shillings (15 pence) a day[3].
    4. This tax-free amount was frozen at 15 pence sometime around 1970 and was never adjusted for inflation[2].

    Decline in Relevance

    As inflation eroded the real value of 15 pence over the decades, Luncheon Vouchers became less and less attractive as an employee benefit:

    1. By the 1970s, high inflation rates meant that the value of a 15p voucher effectively dwindled away[2].
    2. The Treasury’s decision to freeze the tax-free amount at 15p made the vouchers increasingly less incentivizing for both employers and employees[2].
    3. Over time, especially during the high inflation of the 1970s, the value of a 15p voucher became trivial compared to the actual cost of a meal[2].

    Why They Were Never Raised

    The main reason Luncheon Vouchers were never raised in value was the government’s reluctance to increase the tax-free allowance:

    1. Increasing the denomination would have required the Treasury to raise the tax-free limit, which they were unwilling to do[3].
    2. Without the tax benefit, there was little incentive for companies to offer higher-value vouchers, as they would be treated as taxable income for employees.
    3. The Treasury likely saw the erosion of the vouchers’ value as a way to phase out the tax concession without explicitly abolishing it[3].

    Final, Decline and Abolishment

    By the 2010s, the value of Luncheon Vouchers had become so trivial that they were no longer serving their original purpose:

    1. The tax concession was finally abolished in 2013 as the amount had become negligible[3][4].
    2. The advent of more flexible employee benefit schemes and the rise of credit cards further diminished the relevance of Luncheon Vouchers[3].

    In conclusion, the failure to raise the value of Luncheon Vouchers was primarily due to the government’s unwillingness to increase the associated tax concession. This decision effectively doomed the system to obsolescence as inflation steadily eroded its value over the decades. Your memory of your friend using these vouchers in the 1970s captures a time when they were still a meaningful benefit, albeit one already in decline.

    Sources
    [1] The Fat Duck, Bray, Berkshire https://thefatduck.co.uk
    [2] Luncheon Vouchers – Why and what happened to these? : r/CasualUK https://www.reddit.com/r/CasualUK/comments/svnxzw/luncheon_vouchers_why_and_what_happened_to_these/
    [3] A Journey Through Time: The History of Luncheon Vouchers in the UK https://www.kevinharrington.com/2023/06/a-journey-through-time-the-history-of-luncheon-vouchers-in-the-uk/
    [4] [PDF] Luncheon Vouchers: Repeal of Relief – GOV.UK https://assets.publishing.service.gov.uk/media/5a7a1be840f0b66a2fbfff4c/ots_luncheon_vouchers.pdf
    [5] Historical Rates of Social Security Benefits https://researchbriefings.files.parliament.uk/documents/SN06762/SN06762.pdf

  3. Sandra Walker

    Good morning .could you tell me what the exact address was for the company in London please? My father used to have a restaurant in City Rd back in the 1970’s and I have vivid memories of him send packets of LV’s to an address in Golden Square. Mum and I think it was number 100, do you know at all ?? Would be lovely to know . Thank you so much in advance
    Sandra Walker

  4. I’m sorry, Sandra, but I don’t have the address for the Luncheon Voucher company in London during the 1970s.

    While I can’t confirm the address that you and your mother remember, it’s entirely possible that the Luncheon Voucher company had offices in Golden Square during the 1970s. The company, founded by John Hack in 1954, grew rapidly and became a significant part of British workplace culture.

    It’s worth noting that the company changed ownership over the years. In 1956, nine large catering companies purchased Luncheon Vouchers Limited, with John Hack staying on as managing director. Later, in 1982, the company was bought by Accor.

    If you’re looking to confirm this information, you might consider reaching out to Edenred, the current company that manages Luncheon Vouchers. Edenred was spun off from Accor in 2010 and might have historical records about their previous office locations.

  5. Huw Man

    Fascinating reading. I would lay money (say, 15p) the article and responses from the author are AI generated. Waffly and miss the point a lot. Thanks to the humans for your interesting responses, though!

  6. Hi Huw Man.

    I guess I could edit the article down, but what point is missed?

    One of my previous roles was with Sodexo, a company with a long history of meal vouchers and cards. Through this experience, I learnt a lot about Luncheon Vouchers, a subject people still occasionally ask me about—hence my blog post. Please let me know what I might need to add.

  7. Huw Man

    Hi Kevin,
    No offence intended, sir! I just felt the reply in the comments and the article itself had much repetition and had the feel of an AI assisted set of text. If that is all your writing, then I appologise for stating my thoughts on that.
    I always found LVs fascinating so was happy to read your article.

  8. No offence taken. I’ll look at tidying it up. Perhaps that’s a job for AI 🙂

  9. Ernest Simkins

    Address was 22 Golden Square. I worked for them early 1970s.

Leave a Reply

Your email address will not be published. Required fields are marked *