Cash remains king in UK shops

Alternative/emerging means of payment, such as online payments and money-off coupons, grew last year seemingly by 150%, although these remained a fraction of the total. But cash remains the dominant payment mechanism. Cash is still the most popular form of …

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M&S joins O2 for location based marketing

It’s great to see that M&S are experimenting with location based communications with their consumers. Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores. via …

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Vouchers and gift cards: where next?

It’s incredible to think where we’ve come from. Seventy years ago the first voucher appeared on the high street in the form of a book token. Who could have predicted how the voucher and card industry would change and develop, …

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Feature: Vouchers and gift cards: Where next?

“Kevin Harrington, research and development director at Sodexo Pass – the company behind SayShopping vouchers and SayMotivation Pass – looks to the future of vouchers and gift cards.” – Sales Promotion. Read the full feature. Originally printed in Sales Promotion …

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