Christmas comes early for guitarists

guitar-breaksAmazing! I’ve just received an email today, 26 January, promoting Guitar Break gift vouchers for the perfect Christmas gift. That’s nearly a full 11 months before next Christmas.

Gift Vouchers

Guitar Break gift vouchers are now available to buy through the website or over the phone. They are perfect for Christmas or Birthdays and are redeemable against any Guitar Break event or related product…

Perhaps it was a couple of months late. Either way, I can’t help thinking this is not the best use of Guitar Break’s marketing effort.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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