Kevin Harrington

M&S joins O2 for location based marketing

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Kevin Harrington

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It’s great to see that M&S are experimenting with location based communications with their consumers.

Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores.

via M&S joins O2 for location-based marketing | News | Marketing Week.

If this type of activity could be further enhanced by linking in money/spending power it would be enormously strong. Gift cards and voucher schemes, in fact many prepaid schemes, could benefit here; they know who has the money to spend and could user location based services to deliver that spending power to the retailer.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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