Tag: communications
Head-up display and hands free texting
Do you think this is a safe idea? Navdy is pre-selling their head-up display (HUD) for satnav and communications. With this, you can now text ‘safely’ while you are driving, but I think this will be a distraction to drivers. Comment below with your opinion. It does look a good piece of technology though. I…
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Breast cancer charities warned that pink is counterproductive
Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women. A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims that gender cues such as pink ribbons, backgrounds and images of women are counterproductive and…
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M&S joins O2 for location based marketing
It’s great to see that M&S are experimenting with location based communications with their consumers. Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores. via M&S joins O2 for location-based marketing | News | Marketing Week. If this type of…
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Plumber Communications
Sometimes I think plumbers get a raw PR deal. There are instances where they do a fabulous job, display a sense of humour and are great communicators. Here is the email dialogue between my wife and our plumber. Mrs H: One question…you know at the bottom of the vertical shower rail there is a hoopy…
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