Kevin Harrington

Head-up display and hands free texting

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Kevin Harrington

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Do you think this is a safe idea? Navdy is pre-selling their head-up display (HUD) for satnav and communications. With this, you can now text ‘safely’ while you are driving, but I think this will be a distraction to drivers. Comment below with your opinion.

It does look a good piece of technology though. I wonder when/if it will be available in the UK?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

2 responses to “Head-up display and hands free texting”

  1. Colin S

    I cannot see this remaining legal in the UK for long. IMHO this could end up more dangerous than using a phone.

  2. Steve Stringfellow

    I commend them for taking is step (using hand gestures and displaying text) as the OEMs will not pay for the extensive human factors testing necessary to prove the safety benefits. I think this is great first step and may help HUD technology growth overall.

    Although, I don’t believe the image can look as good as what is shown in the video, due to the radius of the combiner and use of molded plastic optics.

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