Kevin Harrington

Breast cancer charities warned that pink is counterproductive

Written by

Kevin Harrington

in categories

Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women.

A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims that gender cues such as pink ribbons, backgrounds and images of women are counterproductive and “activate a defensive reaction” in women that interferes with the objectives of breast cancer awareness campaigns.

via Breast cancer charities warned that pink is counterproductive | News | Marketing Week.

 

author avatar
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
See Full Bio
Marketing B2B Marketing Maximising Business Value Product Marketing
social network icon social network icon

Related posts:

  1. UK Marketing Degrees: Comprehensive Guide to BA and Masters Qualifications for Marketing Professionals Marketing education in the United Kingdom offers a diverse landscape of undergraduate and postgraduate qualifications that prepare professionals for dynamic…
  2. The Marketer’s Mirror: Personal Brand or Paymaster’s Prize? Marketing professional exist in a peculiar state of professional schizophrenia. Simultaneously the architect of our reputation and the guardian of…
  3. Marketing Helps Power Britain’s Economic Engine Marketing’s substantial economic contribution has important implications for government policy and economic development strategy. The sector’s 4% GVA……
  4. The Hidden Cost of Advertising: How Constant Exposure Affects Our Mental Health and Well-being The power of a well-crafted message is fascinating. But lately, I’ve been pondering a question that’s been nagging me: Does…

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts