Kevin Harrington

Consumers see John Lewis and Primark the same

Written by

Kevin Harrington

in categories

Consumers perceive that John Lewis and Primark offer the same value for money, despite their widely different brand positionings, according to a new retail study.

The “Re-imagining the retail store” report, by Arc Worldwide – part of the Leo Burnett Group, found that both John Lewis and Primark scored 112 on its quantitative scale for value for money, as rated by consumers.

via Consumers see John Lewis and Primark the same | News | Marketing Week.

 

author avatar
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
See Full Bio
Marketing B2B Marketing Maximising Business Value Product Marketing
social network icon social network icon

Related posts:

  1. The Turbo Effect: How Christmas Adverts Boost Brand Visibility and Commercial Success in the UK As the festive season approaches, there’s a palpable buzz in the air – and it’s not just about the twinkling…
  2. The Evolution of Above and Below the Line Marketing How Digital Transformation Has Rewritten the Rules You know, I’ve been thinking about how much the marketing landscape has changed…
  3. Marketing’s Value Crisis: Why Marketers Feel Undervalued In 2023, the Chartered Institute of Marketing (CIM) released a rather sobering statistic: 54% of marketers believed their function was…
  4. UK Marketing Degrees: Comprehensive Guide to BA and Masters Qualifications for Marketing Professionals Marketing education in the United Kingdom offers a diverse landscape of undergraduate and postgraduate qualifications that prepare professionals for dynamic…

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts