Tag: Primark
Consumers see John Lewis and Primark the same
Consumers perceive that John Lewis and Primark offer the same value for money, despite their widely different brand positionings, according to a new retail study. The “Re-imagining the retail store” report, by Arc Worldwide – part of the Leo Burnett Group, found that both John Lewis and Primark scored 112 on its quantitative scale for…
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Forecast: all shops will be the same by 2030
At what point will all retail shops in the UK be the same? Is it inevitable that they will all sell the same product range one day? Think about it: Tesco sells petrol – BP sells food WHSmith sells stamps – Post Office sells stationary Leaving aside the food range how different is Primark from…
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How to Change a Dress Size in a Day
Surely the vague adoption of clothes/dress sizes within UK fashion retailers is tantamount to deceit? An online survey of 1,000 women, indicated that 15% bought a bigger dress size than they expected when shopping at Primark. Top Shop and New Look were also named as stores with smaller sizing. Marks & Spencer, Asda’s George brand…
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Retail Psychology: Why Carrier Bags Drive Christmas Shopping
Oxford Street carrier bag analysis reveals how Primark’s brown paper bags dominated Christmas 2008 shopping through strategic retail branding and consumer psychology.
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