Kevin Harrington

Come off broadcast, go on receive

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Kevin Harrington

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Around £18.3 billion a year is spent on all forms of marketing.

4% is remembered positively.

7% is remembered negatively.

89% isn’t noticed or remembered.

via COME OFF BROADCAST, GO ON RECEIVE,Dave Trott,marketing society blog – The Marketing Society.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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