At the top of The Gherkin, that’s the place to have cocktails. And that’s where the Marketing Society hosted their Fellows Cocktail Party last Wednesday. Sir Keith Mills was awarded an honorary Fellowship and most deservedly so. His work with Air Miles and Nectar alone made …

Sir Keith Mills Read more »

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Around £18.3 billion a year is spent on all forms of marketing. 4% is remembered positively. 7% is remembered negatively. 89% isn’t noticed or remembered. via COME OFF BROADCAST, GO ON RECEIVE,Dave Trott,marketing society blog – The Marketing Society.

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Charlotte Graham-Cumming, joint managing director at Ice Blue Sky started a debate recently on LinkedIn about B2B marketing. B2B Marketing Focus – is there an appetite? I have had a couple of discussions with Marketing Society members around increasing the amount …

B2B marketing in second place Read more »

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Tuesday: up at 04.00 to leave the house at 04.30 to catch a flight from Heathrow. I needed to fill up with petrol on the way to the airport. So I stopped at the 24 hour BP petrol station near …

How much should you pay for a sandwich? Read more »

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