B2B Marketing in 2nd Place

Charlotte Graham-Cumming, joint managing director at Ice Blue Sky started a debate recently on LinkedIn about B2B marketing.

B2B Marketing Focus – is there an appetite? I have had a couple of discussions with Marketing Society members around increasing the amount of events and information that the Marketing Society provides for B2B marketers. I wanted to see if there is anyone else in this group that would have an interest in B2B specific information?

I’ve been following the debate and comments (in the Marketing Society group area) and it has helped me observe other things going on. And yes; B2B marketing does take second place in many magazine titles and trade organisations. Charlotte debates the point further on the Ice Blue Blog.

Like Charlotte, I’m keen on the idea of trying to raise the profile of B2B marketing. Oddly one of my fears is a bunch of agencies using it as an opportunity to sell to me. But the reality is always going to be that FMCG and consumer marketing disciplines are the sexier and more attractive areas.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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