Tag: LinkedIn
B2B Short-Form Video & Dark Social: Marketing’s Hidden Asset
Short-form video and dark social are changing B2B marketing in the UK. Learn how to make these trends work for your business in 2025.
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The LinkedIn Conundrum: Is B2B Marketing Hitting the Mark or Missing the Point?
As a marketing professional who’s been in the game for quite some time, I’ve seen trends come and go. But the current state of LinkedIn marketing for B2B firms and professional services has me scratching my head. It’s time we had a frank discussion about whether all this frenzied activity is actually delivering results or…
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There is no such thing as a free consultation
Call me a cynic, but it might not make me wrong. I received the following message via LinkedIn. I decided to redact the identifying details as I wish the sender and their business no harm. My primary problem with the message is the concept of enjoying a 30-minute consulation. Surely they mean they want to…
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Who is this girl on LinkedIn?
Every day I see her but she doesn’t look my way. She never seems to age. She is, of course, the girl on the start-up screen on the LinkedIn mobile app. She’s in danger of taking on the same level of importance as the girl in the BBC test card. Who is this girl on LinkedIn?…
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Facebook Banned at a Recruitment Company
I’ve yet to get all the details on this but I’ve just been told that employees at a certain recruitment agency are banned from using Facebook. Quite incredible. We discovered this after we Googled a prospective candidate and found their LinkedIn and Facebook profiles. When discussing our observations the recruitment agency said they didn’t use Facebook to…
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B2B Marketing in 2nd Place
Charlotte Graham-Cumming, joint managing director at Ice Blue Sky started a debate recently on LinkedIn about B2B marketing. B2B Marketing Focus – is there an appetite? I have had a couple of discussions with Marketing Society members around increasing the amount of events and information that the Marketing Society provides for B2B marketers. I wanted to see…
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