Tag: blog
Marketing Professionalism
Now here is a subject to debate: is marketing a profession? David Pearson, a previous managing director of mine, says on his blog: Some argue that Marketing is the oldest Profession because the ladies who traditionally claim that status must have their charms Marketed. I am not sure I am comfortable with equating Marketing with pimping.…
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3 Years-Old and Lots to Learn
May 2007 saw the start of this blog. Three years on it’s still here! The cosmetics have changed a couple of times, it’s moved from Blogger to WordPress, but it’s still here. It made me wonder how old some of the more famous blogs are. It appears that the top 100 blogs had an average length…
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B2B Marketing in 2nd Place
Charlotte Graham-Cumming, joint managing director at Ice Blue Sky started a debate recently on LinkedIn about B2B marketing. B2B Marketing Focus – is there an appetite? I have had a couple of discussions with Marketing Society members around increasing the amount of events and information that the Marketing Society provides for B2B marketers. I wanted to see…
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What brand do you most admire and why?
Man and boy Scottish & Newcastle marketer Jeremy Blood said, in answer to, “What brand do you most admire and why?: Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of ‘celebratory drinks’. And on top of that huge margins and enormous barriers to entry. Excellent choice and…
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Definition of great marketing
Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words. His four words are: “Make big promises; overdeliver.” He goes on to say, “If you can define great marketing in fewer words than that, you win.” I really like this definition. In fact, it is so good I’ll…
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