The current hot stories about B2B marketing and sales emanating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propagated by people with a …

Does social media cut it for B2B sales & marketing? Read more »

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Now here is a subject to debate: is marketing a profession? David Pearson, a previous managing director of mine, says on his blog: Some argue that Marketing is the oldest Profession because the ladies who traditionally claim that status must have …

Marketing Professionalism Read more »

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May 2007 saw the start of this blog. Three years on it’s still here! The cosmetics have changed a couple of times, it’s moved from Blogger to WordPress, but it’s still here. It made me wonder how old some of …

3 years old and lots to learn Read more »

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Charlotte Graham-Cumming, joint managing director at Ice Blue Sky started a debate recently on LinkedIn about B2B marketing. B2B Marketing Focus – is there an appetite? I have had a couple of discussions with Marketing Society members around increasing the amount …

B2B Marketing in 2nd Place Read more »

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Man and boy Scottish & Newcastle marketer Jeremy Blood said, in answer to, “What brand do you most admire and why?: Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of ‘celebratory drinks’. …

What brand do you most admire and why? Read more »

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Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words. His four words are: “Make big promises; overdeliver.” He goes on to say, “If you can define great marketing in fewer words than …

Definition of great marketing Read more »

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I used to spend a fair bit of money with the PPC (pay per click) specialists, Eyefall. They did an excellent job for me in the world of pay per click advertising, an area that is still as much an art …

Marketing 2.0 session at online marketing show – Eyefall search marketing blog Read more »

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