Kevin Harrington

Definition of great marketing

marketing

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Kevin Harrington

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Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words.

His four words are: “Make big promises; overdeliver.” He goes on to say, “If you can define great marketing in fewer words than that, you win.”

I really like this definition. In fact, it is so good I’ll forgive him for creating the word overdeliver and thereby getting from five words to four.

Read Seth’s article for his rationale as well.

PS 5 June 2020: Blimey, some dictionaries are now listing overdeliver as a word. Did Seth Godin start this? 🙂

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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One response to “Definition of great marketing”

  1. Car Marketing

    “Meet Customer’s expectations truly”

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