Kevin Harrington

Definition of great marketing

marketing

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Kevin Harrington

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Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words.

His four words are: “Make big promises; overdeliver.” He goes on to say, “If you can define great marketing in fewer words than that, you win.”

I really like this definition. In fact, it is so good I’ll forgive him for creating the word overdeliver and thereby getting from five words to four.

Read Seth’s article for his rationale as well.

PS 5 June 2020: Blimey, some dictionaries are now listing overdeliver as a word. Did Seth Godin start this? 🙂

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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One response to “Definition of great marketing”

  1. Car Marketing

    “Meet Customer’s expectations truly”

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