Tag: Seth Godin
Thoughts About Social Media
“Build it, and they will come,” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin “Social media are tools. Real time is a mindset.” – David Meerman Scott “Social media is a contact sport.” – Margaret Molloy “Successful companies in…
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New Year’s resolutions
I have never made a New Year’s resolution. Well, not one at a midnight on the last day of the year after a few drinks. Generally, if I have an ambition, it is best if I get on with it rather than wait for a winter’s night to get started. As is the way at…
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Definition of great marketing
Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words. His four words are: “Make big promises; overdeliver.” He goes on to say, “If you can define great marketing in fewer words than that, you win.” I really like this definition. In fact, it is so good I’ll…
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