Thoughts About Social Media

“Build it, and they will come,” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

“Social media are tools. Real time is a mindset.” – David Meerman Scott

“Social media is a contact sport.” – Margaret Molloy

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

“If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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