“Build it, and they will come,” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin
“Social media are tools. Real time is a mindset.” – David Meerman Scott
“Social media is a contact sport.” – Margaret Molloy
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman
“If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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