Kevin Harrington

From sniff to swipe

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Kevin Harrington

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Now that’s a new expression for me, from “sniff to swipe”. It came up in a conversation earlier this week. It means: from the first point your customer shows interest in your product or service (the “sniff”) to the point they are invoiced and pay (the “swipe”).

And in context:

Identify the weak points in your Business; map out what you do from “sniff” to “swipe”.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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