Kevin Harrington

Demand based pricing in action

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Kevin Harrington

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Cost plus pricing? Bin it.

ABode Hotel Chester, room prices

I’ve talked before about the many different approaches to pricing. Here is a stunning example of demand-based pricing in action. This is the ABode Hotel, Chester and their room rate pricing around Ladies Day and the Chester Races. As you can see, Ladies Day is £370 versus a regular pricing a third of that level.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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