Kevin Harrington

Different Approaches to Pricing

different approaches to pricing

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Kevin Harrington

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Cost plus pricing is one of the biggest evils within businesses. It appears the safe approach but fails to maximise opportunity. Also, taking this approach, sale prices tend to erode to the level of cost prices. This is unacceptable for most businesses.

There are in fact many different solutions to determining a price. Some of the ideas are: temporal/time based pricing; multidimensional pricing; risk based pricing; variable pricing. A chart showing these is available for download.

One of the concepts on the chart is the diamond-water paradox:

The diamond-water paradox is the apparent contradiction, or paradox, that although water is on the whole more useful, in terms of survival, than diamonds, diamonds command a higher price in the market.

Can you suggest any more approaches to pricing that I can add to the chart?

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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Comments

One response to “Different Approaches to Pricing”

  1. Kevin Harrington

    My apologies to all the people that have been trying to access the chart titled ‘different approaches to pricing’ linked from this post. It got lost somehow…it must have been me. Anyway, I’ve recreated it and it can be accessed from this link: http://www.kevinharrington.com/wp-content/uploads/2009/05/approaches-to-pricing.pdf

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