Tag: business

  • The Implications of Zero Pricing: A Strategic Analysis

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    In the intricate dance of market dynamics, the decision to set a price at zero is both bold and fraught with significant economic implications. This strategy, while seemingly generous, often carries complex consequences for perception, value, and brand reputation. Understanding the underlying principles and potential outcomes of such pricing decisions is crucial for businesses aiming…

    The Implications of Zero Pricing
  • Be Your Biggest Competitor to Survive

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    How does a company fail? To borrow a phrase from Hemingway, two ways: “gradually and then suddenly,” says Kellogg. I met some people today who seemed to be making relatively simple projects very complicated. In fact, everything seemed to be moving forward slowly for them; delivering late and over budget. They were from a business that…

    startup-white-board
  • Atari founder Nolan Bushnell on why life is ‘a game’

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    Nolan Bushnell talks about business, and life, being a game: “When you lose a game of chess, you don’t go and jump off a bridge, you reset the pieces and do it again. It’s a game!” Source: Atari founder Nolan Bushnell on why life is ‘a game’ – BBC News And I never knew Steve…

  • Different approaches to pricing

    My apologies to all the people that have been trying to access the chart titled ‘different approaches to pricing’ linked from this post. It got lost somehow…it must have been me. Anyway, I’ve recreated it and it can be accessed from the original page: Different approaches to pricing.

    sorry
  • Are SMEs Worth It?

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    I’ve been involved in a lot of conversations over the last couple of years about selling to SMEs in the UK. For many companies, this looks like it should be a rich stream of business if only it was accessible. Just the number of SMEs make this an area worthy of consideration; there are well…

    SME promotional budgets
  • Resignations have increased in the year to Feb 2010

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    Resignations have increased in the year to February 2010, despite growing fears over job security. Data collected from 43,312 individuals in 197 organisations also reveals that earning power has dropped dramatically in the past year, with ‘take home pay’ heavily influenced by where people work and what they do. “It is clearly time for business…