Tag: business
Relationships and treating customers as partners
Are you focused on flogging stuff or building relationships? The difference is substantial but often misunderstood. Doug Levy has written an interesting article titled 5 principles of breakthrough success in the “Relationship Era”. Levy talks about the history and evolution of business through the following phases: Product Era: The focus is solely on transactions. Consumer…
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Marketing Circumcisions
How on earth would you advertise your services if you were offering circumcisions? This is a synopsis of a Facebook conversation. POST: Circumcision leaflets through your door as junk mail, welcome to London, E1. POST: Are they advertising that they come at a snip of the price? POST: 20% off if you buy before the…
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What brand do you most admire and why?
Man and boy Scottish & Newcastle marketer Jeremy Blood said, in answer to, “What brand do you most admire and why?: Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of ‘celebratory drinks’. And on top of that huge margins and enormous barriers to entry. Excellent choice and…
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Different Approaches to Pricing
Cost plus pricing is one of the biggest evils within businesses. It appears the safe approach but fails to maximise opportunity. Also, taking this approach, sale prices tend to erode to the level of cost prices. This is unacceptable for most businesses. There are in fact many different solutions to determining a price. Some of…
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Stephen Waddington’s equity fund
I found this quote today: I started the £1k FTSE 100 Confidence Project in January as a personal show of confidence in the UK equity market. I was fed up with the doom and gloom and was convinced that the equity market had priced in bad news. I invested £1,000 in a FTSE 100 ISA…
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Skunkworks
Words, okay. But definitions can make you think differently. A skunkworks is a group of people who, in order to achieve unusual results, work on a project in a way that is outside the usual rules. A skunkworks is often a small team that assumes or is given responsibility for developing something in a short…
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