Kevin Harrington

What brand do you most admire and why?

Champagne bubbles

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Kevin Harrington

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Man and boy Scottish & Newcastle marketer Jeremy Blood said, in answer to, “What brand do you most admire and why?:

Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of ‘celebratory drinks’. And on top of that huge margins and enormous barriers to entry.

Excellent choice and an excellent answer.

 Jeremy Blood is the managing director of Heineken UK.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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