Man and boy Scottish & Newcastle marketer Jeremy Blood said, in answer to “What brand do you most admire and why?:
Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of ‘celebratory drinks’. And on top of that huge margins and enormous barriers to entry.
Excellent choice and an excellent answer. See his other replies to questions at the Marketing Society website.
Jeremy Blood is the managing director of Heineken UK.