Tag: Heineken
Top 10 weird Bond tie-ups that time forgot
There’s lots of talk about the new Bond movie, Skyfall. I’m looking forward to watching it myself. Even Brand Republic/Marketing magazine are digging up interesting Bond stories. With so many brands cashing in on Skyfall’s release on 24 October, we handpicked our favourite wonky Bond tie-ups of the past 50 years via The top 10…
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What brand do you most admire and why?
Man and boy Scottish & Newcastle marketer Jeremy Blood said, in answer to, “What brand do you most admire and why?: Champagne. A brilliant combination. A simple gimmick (bubbles and a popping cork) global appeal, and ownership of ‘celebratory drinks’. And on top of that huge margins and enormous barriers to entry. Excellent choice and…
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Heineken Comes Out of the Closet
Renowned for their great beer adverts, here is another one from Heineken that I really like. It does slightly cross the boundary of plausibility as I suspect the girls’ reaction is a lot more realistic than the boys. But that’s the point, isn’t it?
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