Kevin Harrington

Marketing Techniques for Politicians

Palace of Westminster

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Kevin Harrington

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So, have a guess what this is all about:

Since 1997 there has been much discussion of the use of focus groups, handfuls of people picked to be representative of a target demographic, then questioned in relative seclusion.

I’m thrilled to say this all about politicians. It is an extract from the BBC News Magazine.

The rather disgraceful scenes being enacted in Westminster do at least have some benefits. Finally, we have some debate about our elected politicians and the need for them to be in touch with the UK public, and not just their constituency party club members.

>>> read the full article

Perhaps a few conventional marketing approaches would help them?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

One response to “Marketing Techniques for Politicians”

  1. Anon

    Ha Ha I read that last comment as ‘perhaps some controversial marketing techniques would help them’

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