Kevin Harrington

Tag: opinion

  • Sick of Coke’s jokes

    Is Lord Digby Jones right when he says, “The last thing in the world we need is the younger generation thinking they don’t have to work.” Well, of course I agree with the above raw statement. But in context, on the BBC website, he seems to make the link from Glaceau Vitamin Water consumers to…

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    Kevin Harrington

  • Marketing Techniques for Politicians

    So, have a guess what this is all about: Since 1997 there has been much discussion of the use of focus groups, handfuls of people picked to be representative of a target demographic, then questioned in relative seclusion. I’m thrilled to say this all about politicians. It is an extract from the BBC News Magazine.…

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    Kevin Harrington
    Palace of Westminster

  • Proud to be British

    Lists of top tens are often used to gain attention in the media. They seem to mostly appear in the tabloids and the best of them get repeat airings on the radio. But of course the list can just be a personal opinion. Here’s one that worked from Sarah Drew at Marketing Ladder which arrived…

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    Kevin Harrington