Sick of Coke’s jokes

Is Lord Digby Jones right when he says, “The last thing in the world we need is the younger generation thinking they don’t have to work.”

Well, of course I agree with the above raw statement. But in context, on the BBC website, he seems to make the link from Glaceau Vitamin Water consumers to young people to days off sick. Now that seems a bit unfair to me.

Anyway, my experience is that questionable employee sickness is not the preserve of any particular age group.

Of course a major part of the BBC news item was Digby Jones moaning about Coke’s use of humour in advertising. Personally I think we need more Coke humour and less Digby Jones concern.

But the great thing about it all is we are allowed our opinion. In fact I’ve been out to vote today as part of my democratic rights. Marvellous.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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