Tag: Coke
Brand Value on the Balance Sheet
Don’t let people tell you that brand value is not important. Brand value can be an intangible asset on a company’s balance sheet, reflecting the monetary value associated with its brand name, reputation, and other brand-related factors. Here are a few examples of how brand value sits on the balance sheet for major companies: Coca-Cola…
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Marketing Mishaps: The UK’s 20th Century Campaign Catastrophes
The 20th century witnessed numerous marketing campaigns in the UK, and while many were successful and memorable, there were also a few that didn’t quite hit the mark. Here are some examples of marketing campaigns that were widely regarded as unsuccessful or poorly received: British Airways’ “World’s Favourite Airline” (1997) British Airways launched this campaign…
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Unforgettable Marketing Campaigns: The Best of 20th Century UK
The 20th century witnessed several remarkable marketing campaigns in the UK that left a lasting impact on consumers. Here are some of the most notable ones: Guinness “Good things come to those who wait” (1930s-2000s) Guinness’s long-running campaign emphasised the slow brewing process and quality of its beer. It featured iconic advertisements with slogans like…
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Coca Cola Pours Down Oxford Street
I was surprised to see a Coca Coke emblazoned London bus that was chopping up the Coca Cola logo as part of the principal creative concept. This was in Oxford Street this week. Yes, it was quite clever, but I would have thought the Coca Cola brand police would have prevented this. The brand name was split…
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Sick of Coke’s jokes
Is Lord Digby Jones right when he says, “The last thing in the world we need is the younger generation thinking they don’t have to work.” Well, of course I agree with the above raw statement. But in context, on the BBC website, he seems to make the link from Glaceau Vitamin Water consumers to…
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Coca Cola product quality
Earlier this week someone told me that the biggest issue Coca Cola are dealing with in the UK is parallel/unofficial imports of their products. These apparently are undercutting there own trade prices. I would beg to differ. I think their biggest issue is an appalling lack of product quality, consistency and delivery. My experiences this…
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