Tag: Chester
Demand based pricing in action
Cost plus pricing? Bin it. I’ve talked before about the many different approaches to pricing. Here is a stunning example of demand-based pricing in action. This is the ABode Hotel, Chester and their room rate pricing around Ladies Day and the Chester Races. As you can see, Ladies Day is £370 versus a regular pricing…
Written by
Specsavers: offers to make you smile
Yup, Specsavers ‘offers to make you smile’ worked for me…I smiled and laughed. The leaflet I was given on Saturday by Specsavers in Chester was for an offer that expired on 29 March 2014, about six weeks ago. Perhaps they ‘should have gone to Specsavers.’
Written by
