Tag: definition
The Definition of Marketing
I once presented at an internal conference and my opening words were, “Marketing is a complicated expensive way of selling things.” There was silence. I couldn’t see the audience through the intensity of the spotlights and stage lighting. After a considerable pause, I added the rest of the statement, “Marketing is a complicated expensive way…
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Skunkworks
Words, okay. But definitions can make you think differently. A skunkworks is a group of people who, in order to achieve unusual results, work on a project in a way that is outside the usual rules. A skunkworks is often a small team that assumes or is given responsibility for developing something in a short…
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Definition of great marketing
Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words. His four words are: “Make big promises; overdeliver.” He goes on to say, “If you can define great marketing in fewer words than that, you win.” I really like this definition. In fact, it is so good I’ll…
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What is an Entrepreneur?
What is an entrepreneur? A fine question indeed. I tripped over a good definition at Entrepreneur of the Industry: “Being ‘entrepreneurial’ is not just about generating more growth and profit, a business start-up or a new idea. It is about individual vision and leadership in any business situation that results in a successful outcome. This might…
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