Tag: John Lewis
The Turbo Effect: How Christmas Adverts Boost Brand Visibility and Commercial Success in the UK
As the festive season approaches, there’s a palpable buzz in the air – and it’s not just about the twinkling lights or the promise of mince pies. In the UK, Christmas adverts have become a cultural phenomenon, with brands like Coca-Cola and John Lewis leading the charge. But it’s not just the adverts themselves that…
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John Lewis managing director Andy Street
This video of Andy Street, Managing Director of John Lewis, is an excellent example of a business leader communicating clearly and with purpose. He comes over as in control, believable and trustworthy – three attributes missing from many MDs or CEOs. Watch and enjoy as he summarises the JLP Christmas sales performance and the dangers of…
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Ten brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers. The brands most admired by marketers in the UK…
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Consumers see John Lewis and Primark the same
Consumers perceive that John Lewis and Primark offer the same value for money, despite their widely different brand positionings, according to a new retail study. The “Re-imagining the retail store” report, by Arc Worldwide – part of the Leo Burnett Group, found that both John Lewis and Primark scored 112 on its quantitative scale for…
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