Kevin Harrington

O2 to launch mobile wallet service

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Kevin Harrington

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For anyone that is in doubt that contactless cards are coming, read this:

You are seeing a massive increase in the number of banks that are issuing contactless debit and credit cards at the moment. There will be 22 million contactless debit and credit cards and 60,000 contactless points of sale in the UK by years end.

via O2 to launch mobile wallet service in second half | Mobile News Online.

The question for marketers is, how do we gain a competitive edge in this new area?

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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