O2 to launch mobile wallet service

For anyone that is in doubt that contactless cards are coming, read this:

You are seeing a massive increase in the number of banks that are issuing contactless debit and credit cards at the moment. There will be 22 million contactless debit and credit cards and 60,000 contactless points of sale in the UK by years end.

via O2 to launch mobile wallet service in second half | Mobile News Online.

The question for marketers is, how do we gain a competitive edge in this new area?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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