Tag: gift cards
Digital Gift: The appetite is growing
We have conducted two large gift card consumer surveys in Canada and France recently where we have asked questions related to consumers views on gift cards. Within these surveys we have asked questions related to digital gifting and whether consumers are interested in the application or not. more >>> Digital Gift: The appetite is growing.
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Giftango expands its digital gift card operations to Europe
Giftango Expands Its Digital Gift Card Operations to EuropeSan Francisco Chronicle (press release)The Global Prepaid Exchange estimates the Euro Zone gift card and voucher market for gifting and corporate incentives to be approximately €21.8 billion …
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M&S joins O2 for location based marketing
It’s great to see that M&S are experimenting with location based communications with their consumers. Marks & Spencer has signed up to O2’s geo-location based marketing service “You Are Here” to send targeted offers to shoppers near its stores. via M&S joins O2 for location-based marketing | News | Marketing Week. If this type of…
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Vouchers and gift cards: where next?
It’s incredible to think where we’ve come from. Seventy years ago the first voucher appeared on the high street in the form of a book token. Who could have predicted how the voucher and card industry would change and develop, becoming a currency for both everyday and business life, and who amongst us can predict…
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Feature: Vouchers and gift cards: Where next?
“Kevin Harrington, research and development director at Sodexo Pass – the company behind SayShopping vouchers and SayMotivation Pass – looks to the future of vouchers and gift cards.” – Sales Promotion. Read the full feature. Originally printed in Sales Promotion magazine September 2008 issue.
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