Tag: research
Let’s kill some good ideas
I’m writing a speech entitled, “3 Ways to Kill a Good Idea.” This is a humorous Toastmaster speech that requires research. I’ve had lots of help, ideas and contributions from people. During my own internet research I came across this fun video about the invention of the wheel: And a more serious video from the…
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Crowds ‘could be counted’ with phone and Twitter data
Nice gig if you can get it: Warwick University researchers studied geo-tagged Tweets and mobile phone use over a two-month period in Milan. Seriously though, this is an unsurprising but interesting piece of research. The article lead me initially to think about the use of mobile data to count crowds at football matches and political demonstrations.…
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Cash Remains King in UK Shops
Alternative/emerging means of payment, such as online payments and money-off coupons, grew last year seemingly by 150%, although these remained a fraction of the total. But cash remains the dominant payment mechanism. Cash is still the most popular form of payment in UK shops but the popularity of vouchers and coupons is on the rise,…
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Q: What matters in B2B marketing?
Omobono, partners of The Marketing Society, set out to establish an authoritative benchmark of B2B digital marketing activity. They wanted to find out how much was invested into digital by B2B marketers, and which digital activities were viewed most positively. In other words, what works where in B2B digital marketing? You can see the PDF…
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Smartphone users ignore mobile ads
This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a mobile ad. via Smartphone users ignore mobile ads | News | Marketing Week. So, assuming…
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