The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs …
Tag: smartphone
How brands can cook up mobile purchases
Tagged with: brand, Christmas, IBM, m-commerce, Marketing Week, mobile, mobile marketing strategy, smartphone, strategy, web traffic
Smartphonatics
I can’t see this new term catching on – Smartphonatic. A Smartphonatic is someone who changes their shopping, financial and payment behavior as a result of owning a smartphone. The report identifies a stark difference between mobile adoption among Smartphonatics …
Tagged with: consumers, financial, mobile, mobile banking, mobile payments, payment behaviour, shopping, Smartphonatic, smartphone
First NFC smartphones certified as MasterCard PayPass approved devices
Research In Motion announced the BlackBerry Bold 9900 and BlackBerry Curve 9360 smartphones are the first SIM-based NFC smartphones to be certified by MasterCard Worldwide as PayPass-approved devices. With this certification, any MasterCard PayPass-issuing bank globally will be able to …
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Tagged with: Blackberry, Bold 9900, Curve 9360, MasterCard, NFC, PayPass, Research in Motion, RIM, smartphone
How to get more coffee than you can drink
The company that powers the Starbucks iPhone app is Cashstar, a Global Prepaid Exchange member. Here is an interesting story from The Guardian G2 section about a man getting 1,000 prepaid coffees. The idea behind Stark’s card is simple: if …
Tagged with: Cashstar, G2 about prepaid coffee, Global Prepaid Exchange, Guardian, iPhone app, prepaid, smartphone, Starbucks, The Guardian
Ticketfriend launches end-to-end contactless ticketing system
A young sales technology company has launched a new ticketing solution allowing users to buy and redeem tickets through a tap of their smartphone. Dublin, Ireland-based ticketfriend, a ticket sales and event promotion company, has since 2009 provided a space …
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Tagged with: Android, Dublin, event promotion, Google, near field communications, NFC, smartphone, technology, ticket sales, Ticketfriend, ticketing solution, TicketNews
Smartphone users ignore mobile ads
This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a …
Tagged with: adverts, consultant speak, consumers, Deloitte, Marketing Week, mobile, mobile advertising, research, smartphone, technology based start-ups, UK
Mobile payments and pickpockets
Google to power your mobile wallet? The volume of mobile payments — buying boots via Zappos iPhone app, for example, or paying bills — is expected to climb to $214 billion by 2015, up from $16 billion in 2010, according …
Tagged with: Aite Group, Google, iPhone app, mobile payments, mobile wallet, Near Field Communication, NFC, pay-by-phone, phone, smartphone, Zappos