Tag: smartphone
How brands can cook up mobile purchases
The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs in front of smartphone owners. But marketers wishing to make the most of the growing…
Written by
Smartphonatics
I can’t see this new term catching on – Smartphonatic. A Smartphonatic is someone who changes their shopping, financial and payment behavior as a result of owning a smartphone. The report identifies a stark difference between mobile adoption among Smartphonatics and other consumers: while 80 percent of Smartphonatics have used their smartphones for mobile banking…
Written by
First NFC smartphones certified as MasterCard PayPass approved devices
Research In Motion announced the BlackBerry Bold 9900 and BlackBerry Curve 9360 smartphones are the first SIM-based NFC smartphones to be certified by MasterCard Worldwide as PayPass-approved devices. With this certification, any MasterCard PayPass-issuing bank globally will be able to deploy PayPass-enabled accounts to the SIM card of these smartphones. The certification was granted on…
Written by
How to get more coffee than you can drink
The company that powers the Starbucks iPhone app is Cashstar, a Global Prepaid Exchange member. Here is an interesting story from The Guardian G2 section about a man getting 1,000 prepaid coffees. The idea behind Stark’s card is simple: if you don’t have the money to buy a coffee, but you do have a smartphone,…
Written by
Ticketfriend launches end-to-end contactless ticketing system
A young sales technology company has launched a new ticketing solution allowing users to buy and redeem tickets through a tap of their smartphone. Dublin, Ireland-based ticketfriend, a ticket sales and event promotion company, has since 2009 provided a space for users to buy, sell and promote tickets to events through their Web site. With…
Written by
Smartphone users ignore mobile ads
This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a mobile ad. via Smartphone users ignore mobile ads | News | Marketing Week. So, assuming…
Written by