Kevin Harrington

How to get more coffee than you can drink

Written by

Kevin Harrington

in categories

,

The company that powers the Starbucks iPhone app is Cashstar, a Global Prepaid Exchange member. Here is an interesting story from The Guardian G2 section about a man getting 1,000 prepaid coffees.

The idea behind Stark’s card is simple: if you don’t have the money to buy a coffee, but you do have a smartphone, you can download his Starbucks card barcode and make a purchase. Once in a while, Stark hopes you’ll give something back – and so far more than 1,000 strangers have ploughed over $11,000 (£6,760) back into the pot.

via How to get more coffee than you can drink | Technology | The Guardian.

author avatar
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
See Full Bio
Marketing B2B Marketing Maximising Business Value Product Marketing
social network icon social network icon

Related posts:

  1. I don’t know what this message from Starbucks means I just received the above message from Starbucks. I’m guessing it’s their loyalty scheme. It’s a little too late. I…
  2. Microsoft’s iPhone Funeral: A Marketing Misfire of Epic Proportions The Bizarre Parade That Backfired Picture this: It’s 10 September 2010, and Microsoft employees are parading through the company’s Redmond…
  3. Marketing Director CMO Remuneration Analysis by Company Size This analysis examines how Marketing Director and Chief Marketing Officer compensation varies across UK companies of different sizes, from £5…
  4. Countries That Most and Least Respect Marketing Based on comprehensive research examining advertising expenditures, marketing effectiveness, consumer trust, brand perception, and regulatory environments, here are the top…

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts