Tag: Deloitte
How the Big Four Market Their Consulting Services: Evolution, Strategies and Challenges
Deloitte, PwC, EY and KPMG have evolved their marketing approaches for management and strategy consulting services. It’s been fascinating to watch these firms transform from traditional auditors into multifaceted professional services giants, with consulting now representing a huge and growing portion of their business. In this post, I’ll explore how the Big Four market their…
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The Challenges of Professional Services Marketing in the UK
The professional services industry in the UK, which includes sectors such as accounting, law, architecture, engineering, consulting, and advertising, faces unique challenges when it comes to marketing. In this article, we will explore these challenges, offer potential solutions, and provide reference to two case studies that demonstrate successful marketing strategies in the professional services sector.…
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Smartphone users ignore mobile ads
This is an interesting piece of research from Deloitte. In the UK, 88% of consumers ignore adverts they receive on their mobiles and 36% automatically delete them. Just 9% of UK consumers take any further action once they view a mobile ad. via Smartphone users ignore mobile ads | News | Marketing Week. So, assuming…
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