Tag: Volkswagen
Unforgettable Marketing Campaigns: The Best of 20th Century UK
The 20th century witnessed several remarkable marketing campaigns in the UK that left a lasting impact on consumers. Here are some of the most notable ones: Guinness “Good things come to those who wait” (1930s-2000s) Guinness’s long-running campaign emphasised the slow brewing process and quality of its beer. It featured iconic advertisements with slogans like…
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Ten brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers. The brands most admired by marketers in the UK…
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Adverts with lasting impact
Someone asked me the other day to name a handful of adverts with lasting impact. There was a challenge. I started recalling Martini, Brut and the original VW Beetle adverts…so that shows my age. But these were not ads that really changed peoples thinking. Katie Connolly, BBC News, Washington, has just written an article titled…
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VW BlueMotion efficiency
Don’t get me started on car salespeople! I now know where some excess staff went when the estate agency world contracted. But look a bit deeper at the commercial world of the motor industry, and there are some excellent examples of high-quality marketing. One of my favourite recent poster campaigns is the one for VW BlueMotion:…
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