Kevin Harrington

Can a photograph boost a book’s sales?

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Kevin Harrington

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As a teenager from the Shetland Islands emerged from a court charged in connection with alleged computer hacking, the media caught the moment. And it was not just Jake Davis himself who attracted attention but also the book that he was carrying.

For many writers, the success of their work relies on the marketing skills and advertising budget of their publishing house, in order to get their title in the public eye.

But some spontaneous publicity is better than anything you can plan for.

The full story: BBC News – Can a photograph boost a book’s sales?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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